SEO - What is Search Engine Optimization ? SEO stands for "Search Engine Optimization". In simple terms, it is the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The more your page appears in search results, the more likely it is to attract attention and attract potential and existing customers to your business . How does SEO work? Search engines like Google and Bing use bots to crawl pages on the internet, move them from site to site, gather information about those pages, and place them in their index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you`re looking for at the time. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the searc...
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